BIO
I am passionate about connecting consumers to brands and organisations through insightful and distinctive marketing. With a career path in marketing and advertising that has taken me around the world, I have proven expertise in strategic development, creative leadership, and business management.
As an experienced strategy leader, I have developed brand and channel plans, positionings and platforms, campaign strategies, and content marketing strategies including the invention of new and highly successful models.
As a creative leader, I have sourced, managed and inspired teams, conceived and developed groundbreaking, awarded and highly effective creative work, and brought agencies to be ranked in the top 10 in their markets.
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As a business manager, I have led transformational changes, new business processes, business profile, and better workflow practices that improve productivity, utilisation, and profitability, to help creative businesses scale up with increased revenue and margin.
My work has been recognised with over 150 creative and effectiveness awards internationally including Cannes Lions, D&AD, Effies, OneShow, and many more.
I am also an award-winning screenwriter, filmmaker, published author, and advisor to a major Australian university.
AWARDS
Cannes Lions
1 x Effectiveness Gold
1 x Gold
2 x Silver
6 x Bronze
7 x Finalists
One Show
1 x Best in Show
1 x Gold
1 x Silver
2 x Merits
D&AD
7 x Wood
Effies
4 x Gold
3 x Silver
2 x Best of Year
Clio
1 x Silver
1 x Finalist
Spikes Asia
2 x Gold
2 x Silver
1 x Bronze
UK DMA
4 x Gold
2 x Silver
1 x Bronze6 x Finalists
Digital Asia Festival
Agency of the Year (Wunderman)
Brand of the Year (Coca-Cola)
3 x Gold
2 x Finalists
Caples
1 x Gold
6 x Silver
7 x Bronze
12 x Finalists
ADMA AC&E
Oustanding Achievement
Marketer of the Year Finalist
1 x Grand Prix Finalist
2 x Gold
12 x Silver
20 x Bronze
7 x Finalists
MAA Globes
3 x Gold
1 x Bronze
Won Report
No.3 World’s Best Direct Campaigns
No.3 World’s Best Direct Campaigns
No.9 World’s Best Direct Campaigns
Mumbrella
Content Campaign of the Year
AdNews
Direct Agency of the Year (BMF)
Highly Commended Agency (Wunderman)
Campaign of the Year (Blood Service)
B&T
2 x Direct Agency of the Year Finalist (Wunderman)
Agency of the Year (BMF)
Direct Agency of the Year (BMF)
Screenwriting & Film
Official Selection, FICMA
First Place, Page International
2 x First Place, NYC Midnight
Semi-finalist, FICIE
Official Selection, New Animation
Winner, Awardeo
Winner, TMFF Screenwriting
Nominee, Awardeo Trailer
2 x Official Selection, TMFF
2 x Official Selection, Summer Slam
Official Selection, Locomoción